You wouldn't plan a party and not send out any invitations. You have to tell people about your book in order for them to buy it. When you implement a book marketing strategy, you'll create a rinse & repeat content marketing system that helps you build an audience of raving fans...an audience of ideal readers!
With a customized content plan, you'll eliminate the guesswork which saves you time and money.
Grow your Audience of Ideal Readers
Have messaging that attracts and nurtures leads on a consistent basis to grow your reach and client roster.
Sell More Books, Fill Programs, and More
You'll sell more copies of your book because your target audience will get to know, like, and trust you.
Establish Credibility and Thought Leadership
Position yourself as a leading expert with engaging content on the right online platforms.
Create a community of raving fans with Amplify Your AUTHORity.
What our happy clients say...
"In addition to helping me expertly position myself as an authoritative self-published author, her years in broadcast media, journalism and experience in traditional marketing methods are what truly sets her apart in an industry often bogged down by amateur marketers."
Author of Mom's Not Series
"I have worked with Melanie for the past several months and it has been a phenomenal experience! Melanie goes above and beyond in her customer service. She is a true professional and I highly recommend her services."
Author and Hypnofertility Creator
"Without Melanie, my book would not have received the praise or attention it has. She is a true Marketing Genius and a partner of EVOOGuy."
Author and Founder of EVOOGuy.com
This is where you are right now...
You've written a nonfiction book and you don't know what to do to promote it, and/or...
You're tired of throwing spaghetti at the wall to see what sticks with your marketing, and/or...
You want to make an impact with your book but you're feeling overwhelmed and frustrated
This is where you want to be...
You've leveraged your book to build your authority online
You're selling books, filling programs, and speaking on stages
You're consistently growing your audience of raving fans
Imagine what it will be like...
when your book is in the hands of your ideal readers and every day, your audience and your influence is growing.
You don't need to do it the hard way. Publishing a book is a lot of work, so why not make the marketing of your book easier on yourself? The fact is, you don't know what you don't know. That's why this program is designed around a results-driven and proven plan. Each module builds upon the last for seamless implementation.
You'll discover how content marketing positions you as an AUTHORity and helps you create an ideal audience, sell books, and boost your authority online.
Comprehensive Training Modules
Get access to 13 video trainings, under 10 minutes each, that take you in-depth to effectively market your book and brand online.
Templates, Tools, and Resources
Get templates, worksheets, tools, and links to valuable resources to help you complete each module and tailor the marketing to your book.
Step-by-step guidance for building out your marketing strategy plus regular email check-ins for accountability to help you stay on track.
You, your book, and your brand deserve to have raving fans online. But if you don't know how to get your book into the hands of your ideal reader, it can be so overwhelming!
I completely get it! You thought writing the book was the hard part. Now you realize that you need effective messaging and a book marketing strategy. So where do you start?
The great news is the Amplify Your AUTHORity program helps you craft a content marketing strategy for your book and brand so that you can grow your influence and your profits.
For the past 3 years, I’ve helped hundreds of people just like you build a successful content marketing strategy and get peace of mind, knowing they have the right marketing to attract their ideal readers and clients. My unique combination of entrepreneurship, award-winning journalism and PR experience gives me a 360º view of what it takes to promote your book effectively.
Are you ready to clarify your messaging, amplify your mission, and get your book out to the world? Hope to see you and your shining content on the inside.
"I highly recommend Melanie to anyone who has authored or is authoring a book and knows there is more to the platform than just the message."
Author, Executive Coach, and Fintech Exec
"Working with Melanie has been an absolute game-changer for my business. Prior to working with her, I was completely confused about what kind of content I needed to create. She is the exact expert that you need in digital marketing. If you want to grow your business, I highly recommend working with Melanie."
Author, Speaker, and TV Host
"Melanie expertly transformed my mindset and my digital marketing platform from tentative and sloppy to strategic and elegant. She helped me fine-tune and streamline my message, target the audience I wanted to reach and expertly taught me the “rules of play” in preparation for my book launch."
Author, Speaker, and Coach
Traditional PR can only get you so far.
A great publicist can get you booked on podcasts and mainstream media outlets. But then what?
If you don't have messaging that resonates with your ideal reader...
If you don't have an online presence that shows them the value you provide...
If you are not positioned as an AUTHORity...
It doesn't matter what media you're featured in.
People won't stick around.
It takes between 7 and 20 touchpoints to make a sale. With content marketing for your book, you're able to show potential readers and clients what makes you an expert and get them to purchase.
Who is this program for?
This program is for Subject Matter Experts – business owners, speakers, consultants, and coaches who've written a book and want to skyrocket their online visibility, credibility, client/customer attraction, and ultimately sales.
How will this program help me?
Your book is just the beginning. You'll discover how to craft the right message to attract new readers and clients with your online content marketing! You'll understand the strategies, how to implement them, and get the tools you need to experience the growth you want.
What makes this program different?
There's no fluff here. We know your time is valuable. This program gets right to the heart of what you need to know and how to implement it in order to grow your book sales and position yourself as an expert online. Most publishers will send you off with a list of what to do for your marketing. We provide clear and comprehensive how-tos so you can market your book effectively without having to be a marketer already.
What is the weekly time commitment?
There are 13 modules in the program. We recommend watching one video per week and implementing the lesson throughout that week. Give yourself at least one hour per week to get it done. Some weeks will take more time than others.
What's included in the program?
You'll get video trainings, templates, worksheets, and links to resources. Each module builds upon itself to help you develop a robust book marketing strategy. You'll also receive regular email check-ins for accountability.
I want more customized help! Do you have that option?
Yes! We're thrilled you're interested in more customized help. We offer group coaching and accountability in the monthly AUTHORity Accelerator. Click here to learn more.
You will have lifetime access to the course and receive any future updates.
What if my book is already published?
That's great! While you would not plan a pre-launch campaign, the trainings will guide you through creating your online presence and building out your book marketing strategy. You can implement launch strategies with the roll out of an audiobook, a course, and more.
What if my book is not already published?
That great! You'll be able to work through the modules and build out your online presence and book marketing strategy prior to the book launch.
How will I know if it's working?
Marketing is a marathon, not a sprint. As soon as you begin implementing the lessons in the modules, you will have clarity on the steps to take to grow your audience and boost your authority. If you keep up with consistency and ensure that your messaging is resonating with your audience, you'll see it working!
You didn't write a book for it to sit on your shelf.
You deserve to make a BIG IMPACT with your book. It's time to build your audience and step into thought leadership now.