Help your book stand out!
With a customized book and brand marketing strategy, you'll sell more books, fill programs and events, and make a big impact with your mission and message. Get the support and accountability you (and your book) deserve:
Imagine what it will be like when your book is in the hands of your ideal reader...
Have you been throwing the proverbial spaghetti at the wall to see what sticks in your social media and email marketing? With the simple strategies we teach in the Sparkles & Strategy program, your content will shine and position you as the go-to expert in your industry.
CREATE BRAND AWARNESS
Establish yourself as a leading expert with engaging content on the right online platforms.
SELL BOOKS TO YOUR IDEAL READER
You'll sell more copies of your book because your ideal audience will get to know, like, and trust you.
ENJOY MORE FREEDOM
With a customized content plan, you'll eliminate the guesswork which saves you time and money.
LEVERAGE YOUR BOOK'S IMPACT
With messaging that attracts and nurtures leads on a consistent basis, you'll grow your reach and client roster.
Ready to boost your visibility, impact, and profits?
This program will jumpstart your thought leadership and grow your audience to new heights.
See what our happy clients have to say:
★ ★ ★ ★ ★
"Melanie expertly transformed my mindset and my digital marketing platform from tentative and sloppy to strategic and elegant. She helped me fine-tune and streamline my message, target the audience I wanted to reach, and expertly taught me the “rules of play” in preparation for my book launch."
ANDREA MEIN DEWITT
Author and Life Coach
★ ★ ★ ★ ★
"In addition to helping me expertly position myself as an authoritative self-published author, her years in broadcast media, journalism and experience in traditional marketing methods are what truly sets her apart in an industry often bogged down by amateur marketers."
LIN HAWTHORNE
Children's Book Author and Publisher
★ ★ ★ ★ ★
"Without Melanie, my book would not have received the praise or attention it has. She is a true Marketing Genius and a partner of EVOOGuy."
DAVID M. NEUMAN
Author and Founder of EVOOGuy.com
Explore the Sparkles & Strategy Program
Develop Messaging
- Clarify your messaging
- Website and social media audit
- Develop your content pillars and content topics
- Focus on choosing the right platforms and creating effective posts
Content Planning
- Writing effective captions for social media
- Planning your content calendar with a focus on different platforms
- Weekly/Quarterly Content Planning
- Engagement Strategies to grow your community
Lead Magnets + Welcome Sequence to Build Your List
- Outline and plan your lead magnet to attract new email subscribers
- Strategize and develop an email welcome sequence to nurture your audience and sell more books
- Metrics that matter
Email Marketing, Blogging + Repurposing
- Elevate your email marketing with a strategy for emails that convert.
- Learn the 3 types of emails for nurturing and sales
- Effective Blogging and repurposing strategies
Podcast Guesting + Lives
- Develop your speaker one-sheet
- Techniques to get booked on podcasts and launching your own podcast (if desired)
- Live video basics and strategies
Launch Marketing + Course Design
- Content planning around a launch or other conversion event
- Creating your ambassador program
- Press release and media pitching strategies
- Outlining a course based on your book (if desired)
Your book and your brand deserve to have a customized marketing strategy that takes the guesswork out of how to effectively grow your audience, sell more books, and create brand awareness.
I would love the opportunity to partner with you to help you develop a book and brand marketing plan that offers you peace of mind while growing your AUTHORity.
Click below to schedule your content strategy call to discover how we can help you achieve your book marketing goals.
F.A.Q.s
Who is this program for?
This program is for business owners, speakers, consultants, coaches, and children's book authors who are writing or have written a book and want to skyrocket their online visibility, credibility, client/customer attraction, and ultimately sales
How will this program help me?
Your book is just the beginning. We'll help you craft the right message to attract new readers and clients with your online content marketing! We'll show you the strategies, how to implement them, and give you the accountability and support you need to experience the growth you want for your brand.
Do you do the implementation too?
We provide you with the marketing strategy and resources to build the foundation for implementation in marketing your book and brand. Our clients either have a team, a part-time virtual assistant, or prefer to implement the marketing elements themselves.
Do you have a money-back guarantee?
We don't have a money-back guarantee for this program because your results are impacted significantly by your commitment to developing your skills and being consistent, your willingness to be coachable, and to go all in. We are 100% committed to supporting authors who are ready to get to the next level with book marketing.
Can I talk to someone to make sure this is a great fit for me?
Absolutely! During your Content Strategy Call, we'll help you determine what you need next to amplify your message and your mission.
What is the weekly time commitment?
It's totally up to you, but we recommend you allocate at least 2 hours per month for your 1:1 coaching calls and 1 hour each week to implement what we are crafting together.
What's included in the Sparkles & Strategy Program
✨ Customized marketing strategy tailored to your book and brand
✨ 9 months of hour-long 1:1 consulting sessions (2 per month)
✨ Weekly email support, templates, and resources
Let's clarify your messaging, amplify your mission, and get your book out to the world!
It's time to market your book with intention.
Have questions? Click here to schedule a call with Melanie to see if this program is the right fit for you!
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